News and blog posts, Uncategorized

Why a half marathon in the wrong place is the right story (and other great tales)

Anyone who has worked in PR for any length of time will know exactly what I mean when I say that every now and again, a story emerges that I am certain is going to ‘fly’. Day in, day out, I develop content for clients and I think that pretty much all of it has… Continue reading Why a half marathon in the wrong place is the right story (and other great tales)