All good things… For over quarter of a century, Berghaus has been a part of my working life. I've had the privilege of publicising the brand's many excellent products, marketing campaigns, and the inspirational adventures of its athletes. I've managed Berghaus' reputation during good times and tougher moments, and I've gone above and beyond to offer… Continue reading End of the Berghaus Line(s)
The back end of November and early December have been marked by a flurry of events that I have been involved in for Right Lines and its clients, one way and another. I braved Storm Bert to attend Kendal Mountain Festival, then travelled with trepidation to Munich for ISPO, before taking the train to Loughborough… Continue reading Three weeks. Three events. Three takes.
At Right Lines, we love collaborating on projects, and of course many of those are for great clients. However, others are community initiatives, when passionate professionals contribute to something that doesn’t pay the bills, but certainly feeds the soul.We recently had the privilege of being involved in staging the Northern Cross Country Championships in Sedgefield.… Continue reading Collaboration is a runaway success
One of the most stimulating aspects of my job is the potential for the unexpected. Sitting at my desk in Sedgefield late one Monday afternoon, I was expecting to be in the same place the following morning. However, a couple of conversations later and I was planning an early jaunt over to the Lake District… Continue reading A tale of the unexpected
This latest spell of cold weather takes me back a few weeks to the last time we were experiencing chilly temperatures, and a great bit of topical TV exposure that Right Lines managed to secure for Selk’bag. At very short notice, we teamed up with colleagues at Whitby & Co and managed to get a… Continue reading Making PR mileage out of a hot topic
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