News and blog posts

Making PR mileage out of a hot topic

This latest spell of cold weather takes me back a few weeks to the last time we were experiencing chilly temperatures, and a great bit of topical TV exposure that Right Lines managed to secure for Selk’bag. At very short notice, we teamed up with colleagues at Whitby & Co and managed to get a couple of samples to ITV for a feature on the Lorraine Show about keeping warm. A lot of intense work went into making that happen, but it really paid off when Lorraine stated live on air: “I’ve never wanted anything more than I want that…that’s the best thing I’ve ever seen in my life.”

As the cold bites again, Mrs Right Lines is staying cosy and wholeheartedly agrees with Lorraine! 😃

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.