One of the great privileges of my job is being part of a comms team during some of the expeditions that feature Berghaus athletes. There have been many of these over the years and sometimes the material sent back while a trip is actually underway has been minimal at best, or non-existent, due to either… Continue reading Finding an audience from the lost world
Anyone who has worked in PR for any length of time will know exactly what I mean when I say that every now and again, a story emerges that I am certain is going to ‘fly’. Day in, day out, I develop content for clients and I think that pretty much all of it has… Continue reading Why a half marathon in the wrong place is the right story (and other great tales)
Right Lines is seven! Our official birthday is 1st September and as that was a Sunday this year, it almost snuck past us. We were enjoying a day of rest (in the case of Chris/Catherine, for ‘rest’ read ‘tidying up the house after unpacking from a family break, taking the youngest Lines to a cricket… Continue reading Seven years
At Right Lines, we do like to take the opportunity to join up agendas! When Chris was briefed about this year's first three-day Durham City Run Festival and plans to include free themed runs as part of the programme, he immediately suggested that a plog (litter picking while jogging) would make a nice addition to… Continue reading Joining up agendas in Durham
This morning's hard graft was great fun. I was up at the Port of Sunderland with Steve Cram and the Events of the North team. We set up a media event with Sunderland City Council and some sail trainees who will be tackling the 10K in May as part of their training for the Tall… Continue reading All aboard the Siglion Sunderland City Half Marathon and 10K!