The Right Lines team has been very busy on a major project recently, working as part of a bigger group involving Berghaus, Pentland Brands, MediaCom North and creative agency VCCP. Our collective task has been to launch a new brand marketing campaign called 'Time to Get Out'. The advertising has now gone live across the… Continue reading ‘Time to Get Out’, #itsgreatoutthere, #GetOutside – when the outdoor stars align
Most of the Right Lines team recently enjoyed a lovely summer break in beautiful south west Ireland, but we still managed to keep our hands in on the work front, sharing exciting news for a couple of clients in the outdoor industry. First, was the announcement that the European Outdoor Group has accepted its first… Continue reading Good news at the double from the outdoor industry
For the last 25 years, the outdoor industry has made an annual pilgrimage to the town of Friedrichshafen in southern Germany, on the north shore of Lake Constance (known locally as Bodensee). Thousands of exhibitors and visitors have gathered there for OutDoor, Europe's main summer trade show for the sector. Friedrichshafen is lovely and it's… Continue reading Farewell to Friedrichshafen
This morning's hard graft was great fun. I was up at the Port of Sunderland with Steve Cram and the Events of the North team. We set up a media event with Sunderland City Council and some sail trainees who will be tackling the 10K in May as part of their training for the Tall… Continue reading All aboard the Siglion Sunderland City Half Marathon and 10K!
Twenty years ago, I was living in London and until 15th February 1998, I was only vaguely aware of the Angel of the North. I knew it was a ‘thing’ and I was aware that it was going to be located somewhere near Gateshead, but that was about the sum of my knowledge. I couldn’t simply log on… Continue reading An Angel Beckoned