PR professionals and photographers will be all too familiar with the challenges that we faced when organising a photocall to promote the 2026 English National Cross Country Championships in Sedgefield. The aim was to highlight the great support that was given to host club Sedgefield Harriers by the North East Combined Authority. Together, the club… Continue reading Running up that hill (in the rain)
My first trip to ISPO was in February 1999. I clearly remember the huge scale of the event back then, and the deep snow that was also a visitor that year. I had joined Berghaus Ltd the previous November and it was my first experience of a trade show. The brand’s stand was one spoke… Continue reading So farewell then, Messe Munich.
At Right Lines, we love collaborating on projects, and of course many of those are for great clients. However, others are community initiatives, when passionate professionals contribute to something that doesn’t pay the bills, but certainly feeds the soul.We recently had the privilege of being involved in staging the Northern Cross Country Championships in Sedgefield.… Continue reading Collaboration is a runaway success
One of the most stimulating aspects of my job is the potential for the unexpected. Sitting at my desk in Sedgefield late one Monday afternoon, I was expecting to be in the same place the following morning. However, a couple of conversations later and I was planning an early jaunt over to the Lake District… Continue reading A tale of the unexpected
I enjoyed a bit of a busman’s holiday recently, heading up to the Scottish Highlands for Salomon Skyline Scotland. It’s one of the portfolio of great events that Ourea Events organises and which Right Lines supports on the PR front. After an entirely necessary pivot during the Montane Dragon’s Back Race fewer than 10 days… Continue reading A busman’s running holiday, with added pork pies (sort of)
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