Current projects, Uncategorized

Launching a run in the sun, in Sunderland

It was a bracing but beautiful morning earlier this week for the launch of the latest event to be added to the Siglion Sunderland City Runs weekend in May. The new Sunderland City 5K will start and finish on the Northern Spire Bridge, the latest addition to the list of iconic bridges in our region.
Launching the inaugural Sunderland City 5K.jpg
The 5K has been designed to appeal to people who are keen to make a start at running and challenge themselves to build up to the distance, and it will make its debut on the evening of Saturday 11 May (incidentally, we also think it will attract plenty of fast paced club runners too, who will love the opportunity to set a quick 5K time at a new event!).
Right Lines coordinated a mediacall with event founder – and North East athletics legend – Steve Cram and four local runners, each of whom has a brilliant personal story about how getting into the sport transformed their life (hence the press release heading – “Be ‘inSPIREd’ by five to run at the first Sunderland City 5K). We were also joined by Cllr Graeme Miller, the Leader of Sunderland City Council, one of the key event partners. The launch attracted a decent media gaggle, including representatives from TV, radio and the printed press.
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We had to think on our feet, as the sun was shining particularly brightly in Sunderland that morning (somewhat unexpectedly!), which presented some challenges to photographers and TV crews. No matter – we had a ‘plan b’ and all hotfooted it to the other side of the bridge and a better position for filming and taking snaps. 😎
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Entries are now open for all of the Siglion Sunderland City Runs here, and fingers are crossed that we enjoy similar weather for the events themselves in May!
l-r Bill Wright, Deb Watson, Steve Cram, Richard Borrowdale, Ann Rush.jpg

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