Most of the Right Lines team recently enjoyed a lovely summer break in beautiful south west Ireland, but we still managed to keep our hands in on the work front, sharing exciting news for a couple of clients in the outdoor industry.
First, was the announcement that the European Outdoor Group has accepted its first two members from the boardsports sector in snowboard giants Burton and Nitro. The development highlights the clear alignment and synergy between parts of the boardsports sector and the traditional outdoor industry. The EOG now has 102 full members and 10 associate members, including brands, technology brands, retailers and national associations from throughout Europe.
Read more about this here .
Hot on the heels of that was big news from Berghaus, which has unveiled the first details of a multi-million-pound advertising campaign that will launch next month. ‘Time to Get Out is the brand’s biggest ever national campaign and will highlight the role that the outdoors can play as an antidote to the chaos and stress of modern living. We’ve been given a sneak peek and think that the creative executions will really make a great impact.
The Berghaus pic in this post isn’t from the campaign, but we think that the advertising will make folk smile like the lady who features!
Read more about the campaign here.
The launch of the new Berghaus campaign will be marked with an installation at the London Design Biennale in Somerset House, from 4-23 September, which will showcase campaign messages that also align with that event’s theme, ‘Emotional States’. The Berghaus and Pentland Brands (Berghaus’ parent company) teams are hard at work creating the installation at the moment and it’s shaping up to be very special.
All in all, it’s great to be able to share some very positive stories from the outdoor industry, both of which showcase how the sector continues to mature, evolve, and broaden its reach.